Let people see to believe
Video content is in the books for 2019 digital marketing trends, and the operation for it sure proves that it will be in the books for more years to come. Video Content is the way to go for successful digital marketing. Videos are proving to be a more effective and efficient marketing strategy campaign.
Through the years we have seen videos transcend from just being of entertainment value to more useful to share information and educate the public. The ability for videos to capture the moment as it happens is the core value that makes it very effective. As 2019 trend businesses really need to understand the effect of using videos to promote or market their brands, products, or services.
Video and marketing are a match made in heaven. Videos work very well in making sure that you send a clear message to the audience. Video marketing uses moving visual images to promote or market your brand, product, or services. Videos have the ability to grab attention and make sure that one is attentive all the way through.
Videos have the power to make sure that the public is aware, that they engage and they are well fed with information.
There are three types of video content:
- Awareness
- Engagement
- Education
This allows videos to be the go-to for everyone who wants to learn about something without getting tired or getting bored.
To attain effective results make sure that your video encompasses the following 7 elements:
1. Picture quality:
A lot of videos are overlooked because the picture quality on them is poor, people like watching something that is pleasing to the eye, if the picture on your video is bad then you have a high chance of not being effective in your marketing.
2. Sound:
I have seen a lot of good quality videos with bad sound, the message of your video is in the sound, thus make sure that it is clear, audible, and easy on the ear. People watch not for entertainment only, but to understand the reason behind recording and broadcasting in the first place.
3. Human elements:
Marketing is for people and so they must relate to it by seeing human figures on the video. They need to understand that the video is important and so avoid gimmicks. The human factor makes it more associable to the people watching the video because they can identify themselves in the content.
4. Message:
Video content is a form of communication and your message must achieve that to the core. Make sure that you know what to say and say it as best as possible so that the audience can understand the purpose of the video. If you are selling a product, make sure the message is right on the selling aspect.
5. Structure:
Everything build needs to be solid and that is the structure. Videos must be well structured in the sense that they follow a brief that will direct the message to be understood. The structure lets you know what to say and when to say it. Your audience must be carried through the buildup and they must not at any point feel like they are missing the point of the video. This will keep them engaged as they watch the structure stands.
6. Product placement:
Video content is for marketing and the product promoted or marketed should pop up on the video. The product is the message and how you place it in the video allows the audience to be aware of it.
7. Authenticity:
No one wants to watch something that doesn’t seem real because it has no sentimental value to who they are. Make sure your video is authentic, from the language used, to the silly mistakes and to the genuine flow of conversation that is allowed by the listening skills of those involved in it. Your video will be genuine and prove to the audience that it comes from a good place.
Finally
Video content is a trend because of its growing popularity. With YouTube, Snapchat, Instagram videos, and Facebook live, people are subscribing to video content and it really works for them. This is a way to share information and a very effective way for that fact. It reaches a lot of people given a lot of digital platforms that allow video content. Not taking away from the importance of other ways of content, video content is taking center stage in being an all-in-one to-do justice in content marketing.
The year of video content marketing is upon us and all you have to do is to make sure that your business is using this trend effectively. Remember that your business is good as its content and moving with the times allow people to move with your brand.
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