In just a month we’ve seen meetings and conferences disappear, cafés and theaters shutter, and individuals look for ways to minimize contact with crowds. All of this means business is going to change for the immediate future. And, it means your web strategy and website is going to be an even more crucial piece in your sales and marketing strategy.
With all that in mind, let’s look at five ways to adjust your web strategy for the coronavirus pandemic and the continuous success of your business…
#1 Enhance Employee Intranet Features.
If you have an employees-only section of your website, now is the time to make use of it. Integrate features like slack chats, file-sharing apps, and remote scheduling tools. You and your team stay in touch and on top of the details, particularly when employees and family members may become ill or unable to come to the office because of other disruptions.
#2 Update Inventory, Scheduling, and Logistical Details for Web Strategy.
It’s perhaps inevitable that some parts of your business (like supply chains, or hours of availability) are going to be affected in unpredictable ways. Customers will understand this, but you should do everything you can to give them accurate information on your website. That will help keep your business running, of course, but also keep your credibility with buyers intact.
#3 Upgrade Your Website to Ecommerce and your eCommerce Capabilities.
While grocery stores are being swamped, the common expectation is that people are going to do what they can to avoid shopping areas. So, if you have products to sell this is a good time to upgrade your online store. With better inventory, marketing, and pricing features you might be able to replace revenue lost from retail locations with improved eCommerce performance.
#4 Scrutinize Your PPC and Internet Ad Campaigns in your Web strategy.
Leading economists expect that the coronavirus pandemic will trigger a short-term economic downturn. At the very least, buying patterns are going to change. With that in mind, this is a good time to review your online advertising expenses. Keep a close eye on your analytics over the next few weeks and pause any campaigns that aren’t showing positive returns for the time being.
#5 Use Email or Text Messages to Stay in Touch.
This is the time when your customers, employees, and vendors need to hear from you more often. Use your email newsletter to inform them about any developments, policy changes, or shifts in the business. You can even let them know that you are working as normal. Either way, keep in touch so they can know what to expect from your company as the situation changes.
Need Help Setting the Right Strategy During This Crisis?
At Wiggle Digital, our decades of experience have given us a unique perspective on what it takes to succeed in difficult economic conditions. If you want technical expertise, creative thinking, and strategic advice, then contact us at (Website) or [email protected] today for a free consultation.