Have strong marketing together with SEO
The strong correlation between SEO and Marketing is one that can’t be ignored. SEO goes hand in hand with marketing, it is a vital digital consideration for both to be associated. Think about a finder and a nail. These two are inseparable, the same goes for SEO and Marketing. Therefore in this article, we will understand this correlation.
What is SEO?
Short for Search Engine Optimization, SEO is the process of generating organic traffic for your website through the use of content with a solid base in keywords. This is to increase the productivity of your website and make it visible to users of webpages as a result.
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SEO is categorized in the following:
- On-page SEO: The content on the website
- Off-page SEO: Linking other relevant websites
- Technical SEO: Website Architecture
SEO is thus organizing your website’s content by topic to close the gap of need for searchers on search engines.
Marketing is a channel that connects businesses or brands with people who are in search of products or services the business or brand is offering.
The marketing process includes the following:
The process is, therefore, creating a great product that will solve the problem for customers. This will communicate your product to people for awareness, then deliver the product and ensure sales done.
The correlation between SEO and Marketing:
SEO marketing is using the generation of organic traffic by the website’s content (blog articles) to make the product or services offered by your business or brand to be visible for searchers on search engines. Refer to this for more content on the importance of content writing in digital marketing.
Search engines like Google go through a strict selection for the content they provide to their users.
They consider the following important as a result of SEO:
- Informative content
- Linking your content
Mastering SEO, you need to be an expert in the industry’s topics and you must do this by understanding that what you do in the SEO the department is to ensure that your content shows up on search engines to gain website visitors.
Let us take for example
If you work in the fashion industry, you are trusted to know all there is to know about fashion. This includes the latest fashion trends, fashion designers, and even fashion icons/influencers. In addition, you must create content that provides searchers with relevant information about fashion, but you must do that with close consideration of what they are searching for.
SEO marketing requires a lot of research planned into a strong strategy that will ensure that the content you produce really meets the need of the searchers. And for your content to rank better on search engines, you must correctly apply SEO marketing and in no time your content will reach its intended target. Ultimately the aim is to offer the service of content to make your website visible and bring solutions to commonly encountered problems in our designated industries.